As a family owned business, Amelishan Bridal believes that once their customers walk through their
door, they are treated as part of their family. One of the most important philosophies to the store is
having amazing customer service by forming relationships between their employees and their Brides.
Amelishan Bridal saw a need for Brides to have an option other than big box bridal, where they could go
and have a huge selection of gowns, but in a comfortable, beautiful, and customer oriented boutique
Amelishan Bridal was founded in 1995 by Roxanne Schatz after deciding that after 18 years of teaching,
she was ready to follow one of her life long dreams of owning a bridal salon. Her philosophy was to have
an all-inclusive shopping experience for Brides in a boutique environment where they felt taken care of
and pampered by their Bridal Stylists. The original store started out at 2,000 square feet and after their
most recent expansion and renovation is 13,500, making them the largest privately owned bridal salon
in the Milwaukee area.
After 10 years with the business, Daughter’s Shannon and Elizabeth joined the family business ready to
bring a new look and image for their 10 year Anniversary. Shannon joined with a degree in Business and
Elizabeth with a degree in the Arts. Being involved with the business since 2003, Shannon’s Husband,
David decided to join the team full time in 2013 and brought his expertise in business and sales.
They all have a passion to grow the business, create an amazing environment to work in, and bring the
latest styles to Brides, Bridesmaids, Mother’s, Grooms, and Prom girls.