Maggie Sottero-Pamela
Style 20MS287
$399 Was $1,800
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The dress you love.
A little more luxury.
Black Friday at Amelishan · November 11-29
The dress you love.
Starting at $399.
Say yes to a designer wedding dress starting at $399. Shop hundreds of gowns, discover a beautiful look for Mom from $99, and find in-store accessory specials to complete your moment.
Bridal sale selection spans sizes 4-30. Individual styles, sizes, and colors vary.
Designer Wedding Dresses
Starting at
$399Your dress. Your moment. More savings.
Mothers & Social Occasion
Starting at
$99A beautiful moment for Mom, too.
Accessories
Complete your look with
In-Store SpecialsDiscover the offers when you visit.
A preview of what you could say yes to
Meet your next "I found it" moment.
This is just a tiny sample of the hundreds of gowns on sale. Preview a few favorites below, then discover many more in store during your appointment.
Blu Bridal Collection by Morilee
Style 5601
$399 Was $1,200
Allure Bridal
Style 9563L
$399 Was $1,900
Morilee Wedding Dresses
Style 8185
$399 Was $1,600
Allure Bridal
Style 9666
$499 Was $1,700
Morilee Wedding Dresses
Style 2412
$499
View gown & available sizes
Blu Bridal Collection by Morilee
Style 5775
$499 Was $1,300
Julietta Plus Size Bridal by Morilee
Style 3235
$499 Was $1,400
Allure Bridal
Style 9473
$499 Was $1,500
Maggie Sottero-Keenan
Style 20MS681
$899 Was $2,100
Blu Bridal Collection by Morilee
Style 5943
$899 Was $1,400
Allure Bridal
Style 9460
$899 Was $1,450
Swipe, scroll, or use the arrows to explore. This catalog is only a tiny sample of the gowns on sale, with many more to discover in store. Listed prices and availability may change; confirm your preferred style and size with our team.
Your people.
Your private suite.
Your unforgettable yes.
Our first-ever VIP sale · November 11-29
A little more luxury.
A moment that's all yours.
Your favorite people. Champagne poured. A private suite and a stylist devoted to you. Make finding your dress a celebration--with $100 off your VIP appointment.
Luxury
$50 $150
You + up to 6 guests
Private Luxury Suite
Expert bridal stylist
Two bottles of champagne
Sparkling water & bridal gifts
Premier
$200 $300
You + up to 10 guests
Spacious Premier Suite
Expert bridal stylist
Three bottles of champagne
Charcuterie, berries, sparkling water & bridal gifts
VIP appointment fees shown; gowns sold separately. Reserve Premier at least one week ahead, or text us about shorter-notice availability.
Your VIP moment starts with a text.
Mention the $100-off sale. We'll help with the rest.
Scan to book by text
262-628-1217
Designer style. A personal experience.
Big savings. Still your Amelishan moment.
Your appointment is about finding a dress you love--with a stylist to help you explore the possibilities, compare your favorites, and find the look that feels like you.
01 / RESERVE
Choose your time.
Book a bridal appointment during November 11-29 and let us know you're shopping the Black Friday sale.
02 / DISCOVER
Try on your favorites.
Bring the style numbers you love. Your stylist can help you explore the available sale gowns in your size and budget.
03 / CELEBRATE
Say yes for less.
Find the gown that feels right, then ask about accessory specials to bring your wedding-day look together.
For her moment, too
Mom deserves a dress she loves.
Celebrate the Mother of the Bride, Mother of the Groom, and the special occasions ahead with select dresses starting at $99 during our Black Friday Sale.
The finishing touches
One more reason to shop in store.
Discover Black Friday accessory specials while you're here. Ask our team about the available offers and find the details that make your look feel complete.
Available in store during the sale.
Before your visit
A few helpful details.
When is the Black Friday Sale?
The sale runs November 11-29, 2026. Choose an appointment during those dates to shop the event.
Are all wedding dresses $399?
Designer wedding dresses start at $399. Prices vary by gown. The scrolling catalog shows a selection of off-the-rack styles at different price points.
What sizes can I shop?
The bridal sale selection spans sizes 4-30. Each off-the-rack gown is available in specific sizes and colors; not every style is available in every size. Ask our team about your favorites.
How do I shop the sale?
Book a bridal appointment using the buttons on this page, or choose a mothers appointment for Mother of the Bride, Mother of the Groom, and social occasion dress shopping.
What else is included?
Select mothers and social occasion dresses start at $99, and accessory specials are available in store. Our team can explain the current offers during your visit.
November 11-29 · Experience Your Moment.
Your "yes" could be waiting here.
Start with a designer dress you love. Celebrate what you save. Reserve your appointment to shop Amelishan's Black Friday Sale.