The Fall Edit Collection Drop 2: New Designer Wedding Gowns Near Milwaukee
September 12–27, 2026
Collection Drop 2 has arrived with another wave of brand-new designer wedding gowns. Be among the first brides to explore fresh silhouettes, fabrics, and details from Allure Bridals, Allure Romance, Madison James, Maggie Sottero, Sottero and Midgley, and Rebecca Ingram.
Fall Edit bonus: receive a complimentary bride tote with a bridal gown purchase during the event, while supplies last, one per customer.
Appointments are required. Reserve early for the best opportunity to explore the collection.
Discover newly released gowns from names that define modern bridal—known for exceptional fit, romantic detail, confident silhouettes, and craftsmanship that makes every angle unforgettable.
The First Arrivals
Preview Newly Arrived Designer Wedding Gowns
These gowns are part of the first wave of new arrivals. Hover over a gown on desktop or tap a gown on mobile to view a second image.
Style R3975
Allure Romance
Ruched Mikado ballgown with pearl-and-beaded lace and a sculpted basque waist.
Available Color
Ivory/Nude
Style A1495
Allure Bridals
Modern lace sheath with a sculpted crescent neckline and softly shimmering appliques.
Available Colors
Nude/Ivory/ Champagne/Nude
Style A1486
Allure Bridals
Ethereal tulle ballgown with a fully beaded bodice and modern square neckline.
Available Color
Ivory/Champ./Nude/Silver
Style A1484
Allure Bridals
Structured Mikado ballgown with soft ruching, delicate straps, and luminous beadwork.
Available Color
Ivory/Nude/Silver
Vanessa F6RN107A01
Rebecca Ingram
Sculpted satin ballgown with a cat-eye neckline and dramatic basque waist.
Available Color
All Ivory
Tiana F6RK218A01
Rebecca Ingram
Polished satin sheath with a softly draped cowl neckline and elegant clean lines.
Available Color
All Ivory
Brandy F6RS117A01
Rebecca Ingram
Romantic lace fit-and-flare gown with a sweetheart neckline and delicate floral detail.
Available Color
All Ivory
Rane F6MS198A01
Maggie Sottero
Refined satin ballgown with a banded cuff neckline and sculpted basque waist.
Available Color
All Ivory
Lyra F6MS204A01
Maggie Sottero
Beaded Chantilly lace ballgown with a modern cat-eye neckline and sweeping train.
Available Color
All Ivory
Landis F6MN069A01
Maggie Sottero
Graceful satin ballgown adorned with dimensional lace and a softly sculpted neckline.
Available Color
All Ivory
Justina F6MS085A01
Maggie Sottero
Sleek crepe fit-and-flare gown with a draped neckline and romantic lace accents.
Available Color
All Ivory
Benton F6MK124A01
Maggie Sottero
Enchanting ballgown with colorful 3-D florals layered over romantic Chantilly lace.
Available Color
Multi/Blush
Autumn F6MK140A01
Maggie Sottero
Airy Chantilly lace ballgown with a square neckline, tank straps, and soft tulle skirt.
Available Color
Ivory
Swipe or use the arrows to explore the collection.
The Amelishan Experience
Your Moment Is at Amelishan
Seeing the newest gowns is only part of what makes this event special. Your appointment is time set aside for you to explore, try something unexpected, and enjoy finding the dress.
Your stylist will listen to what you are looking for, help you compare the details that matter, and guide you through an exceptional selection of designer wedding gowns without making the experience feel rushed or pressured.
This is your day, your dress, and your moment. We are here to help you enjoy it.
“Everyone was so nice. Abi was wonderful—so helpful, listened to what I liked, and helped me feel so comfortable. She actually found my beautiful dress.”
Robyn G.Google Review
★★★★★
“Morgan kept asking how I wanted to feel on my wedding day. She pulled a little bit of everything and never made me feel pressured. I ended up saying yes.”
Kirsten B.Google Review
★★★★★
“From the moment I walked in to the moment I left with my dress, I felt as though I was family. It was the epitome of the dress-searching experience I wanted.”
Mallory M.Google Review
★★★★★
“The staff really cares about you leaving the store 100% in love with your purchase. They truly go out of their way and have gorgeous gowns.”
Kayla R.Google Review
★★★★★
“My sister and I both shopped at Amelishan. We could not believe the choices, and we had so much fun. Awesome store and staff.”
Ginger W.Google Review
★★★★★
“I knew I would have a great experience. I found a gorgeous dress with such personalized and amazing service. I would recommend them over and over again.”
