Style R3975
Allure Romance
Ruched Mikado ballgown with pearl-and-beaded lace and a sculpted basque waist.
Available Colors
Ivory/NudeIvory
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The Fall Edit: Collection Drop
Be First to See the Newest Designer Wedding Gowns Near Milwaukee
August 8–16, 2026
The newest gowns have just arrived from some of bridal's most sought-after designers. For nine days only, be among the first brides to step into the silhouettes, fabrics, and details shaping the new season.
Appointments are required. Reserve early for the best opportunity to explore the collection.
A First Look at Fall
Fresh From the Designers Brides Know and Love
Discover newly released gowns from names that define modern bridal—known for exceptional fit, romantic detail, confident silhouettes, and craftsmanship that makes every angle unforgettable.
The First Arrivals
Preview Newly Arrived Designer Wedding Gowns
These gowns are part of the first wave of new arrivals. Hover over a gown—or tap it on mobile—to see a second view.
Style A1495
Allure Bridals
Modern lace sheath with a sculpted crescent neckline and softly shimmering appliques.
Available Colors
Nude/Ivory/Champ./Nude
Style A1486
Allure Bridals
Ethereal tulle ballgown with a fully beaded bodice and modern square neckline.
Available Colors
Ivory/Champ./Nude/Silver
Style A1484
Allure Bridals
Structured Mikado ballgown with soft ruching, delicate straps, and luminous beadwork.
Available Colors
Ivory/Nude/Silver
Swipe or use the arrows to explore the collection.
The Amelishan Experience
Your Moment Is at Amelishan
Seeing the newest gowns is only part of what makes this event special. Your appointment is time set aside for you to explore, try something unexpected, and enjoy finding the dress.
Your stylist will listen to what you are looking for, help you compare the details that matter, and guide you through an exceptional selection of designer wedding gowns without making the experience feel rushed or pressured.
This is your day, your dress, and your moment. We are here to help you enjoy it.
Why Shop the Collection Drop
Shop New Wedding Dress Arrivals from Top Bridal Designers
First Access
See new-season gowns shortly after they reach the floor and before many brides have had the opportunity to try them.
Top Bridal Designers
Explore fresh styles from bridal houses known for beautiful construction, distinctive details, and unforgettable silhouettes.
Expert Guidance
Your stylist will help you compare shapes, fabrics, details, and designers so you can focus on the gowns that feel most like you.
Allure Romance R3975 Wedding Gown Video
Timeless, Romantic, and Freshly Arrived
See one of the newest Fall Edit gowns from Allure Romance during your appointment.
Love From Our Brides
Why Brides Choose Amelishan Bridal Near Milwaukee
★★★★★
“Everyone was so nice. Abi was wonderful—so helpful, listened to what I liked, and helped me feel so comfortable. She actually found my beautiful dress.”
★★★★★
“Morgan kept asking how I wanted to feel on my wedding day. She pulled a little bit of everything and never made me feel pressured. I ended up saying yes.”
★★★★★
“From the moment I walked in to the moment I left with my dress, I felt as though I was family. It was the epitome of the dress-searching experience I wanted.”
★★★★★
“The staff really cares about you leaving the store 100% in love with your purchase. They truly go out of their way and have gorgeous gowns.”
★★★★★
“My sister and I both shopped at Amelishan. We could not believe the choices, and we had so much fun. Awesome store and staff.”
★★★★★
“I knew I would have a great experience. I found a gorgeous dress with such personalized and amazing service. I would recommend them over and over again.”
Swipe or use the arrows to read more.
Bridal Shopping Near Milwaukee
Discover New Designer Wedding Gowns at Amelishan Bridal
Located in Hubertus, just north of Milwaukee, Amelishan Bridal welcomes brides from Milwaukee, Brookfield, Waukesha, West Bend, Menomonee Falls, Mequon, Madison, and throughout Wisconsin. Reserve a Classic Bridal Appointment to explore newly arrived designer wedding gowns during The Fall Edit.
Learn more about the Amelishan bridal experience, browse our designer wedding dress collection, or reserve your Classic Bridal Appointment.
August 8–16 Only
Book a Bridal Appointment at Amelishan
Choose your appointment time below and be among the first to explore the Fall Edit. New gowns are available to purchase during your appointment.
Helpful Details
Fall Edit Questions
Do I need an appointment?
Yes. Classic Bridal appointments are required so we can reserve a fitting room and dedicated stylist time for you.
When is the Fall Edit Collection Drop?
The promotion runs August 8–16, 2026. Appointment availability is limited, so early booking is recommended.
What does “collection drop” mean?
It means a new group of recently released designer gowns has arrived on the sales floor. The Fall Edit gives brides an early opportunity to see and try these new styles.
Which designers are included?
The featured arrivals include gowns from Allure Bridals, Allure Romance, Madison James, Maggie Sottero, Sottero and Midgley, and Rebecca Ingram. The exact selection may change as new gowns arrive.
Can I purchase a gown during my appointment?
Yes. These are new designer gowns available for brides to try and purchase during their appointments, subject to availability.
Will every designer color be available to try on?
The color combinations shown reflect designer-available colors. The exact sample color in store may vary by style.
Your First Look Starts Here
Experience the Fall Edit at Amelishan Bridal
The newest gowns are here. Reserve your appointment and discover which one feels like yours.