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Allure Bridal
Original Price: $1,700
Sale Price: $499
July 15-19 Only | 5 Days Only
Designer Wedding Gowns Starting at $499
For 5 days only, shop designer wedding gowns originally priced up to $2,900 — now starting at $499. Plus, scratch off for 10-30% additional savings on qualifying gowns priced $799 and up.
Appointments are required and book quickly.

A Preview of the Sale
Here are a few samples of some of our gorgeous dresses on sale. Find hundreds more in store during your appointment!
Allure Bridal
Original Price: $1,700
Sale Price: $499
Morilee Wedding Dresses
Original Price: $1,700
Sale Price: $499
Blu Bridal by Morilee
Original Price: $1,300
Sale Price: $499
Maggie Sottero - Keenan
Original Price: $2,100
Sale Price: $899
Allure Bridal
Original Price: $2,000
Sale Price: $1,000
Morilee Wedding Dresses
Original Price: $1,899
Sale Price: $1,424.25
Allure Bridal
Original Price: $1,450
Sale Price: $899
Allure Bridal
Original Price: $1,700
Sale Price: $899
Allure Bridal
Original Price: $1,900
Sale Price: $950
Madison James Bridal by Allure
Original Price: $1,999
Sale Price: $899
Allure Bridal
Original Price: $2,000
Sale Price: $1,000
Julietta Plus Size Bridal by Morilee
Original Price: $1,400
Sale Price: $499
Maggie Sottero - Trista
Original Price: $2,400
Sale Price: $1,800
L'Amour Bridal
Original Price: $2,300
Sale Price: $1,725
Blu Bridal by Morilee
Original Price: $1,200
Sale Price: $399
Julietta Plus Size Bridal by Morilee
Original Price: $1,700
Sale Price: $899
L'Amour Bridal by Calla Blanche
Original Price: $3,800
Sale Price: $2,800
Bridal
Original Price: $4,100
Sale Price: $2,050
Calla Blanche Bridal
Original Price: $3,100
Sale Price: $899
Calla Blanche Bridal
Original Price: $3,100
Sale Price: $1,200
Take an additional 10-30% off the sale price with your scratch-off!
These online styles are only a preview. Hundreds more designer wedding gowns are available in store to try on with your stylist during the Summer Sale.
Watch the Sale Preview
Take a quick peek at the gowns, savings, and Summer Sale energy before you reserve your appointment.
Watch the gowns and savings brides are coming in for.
Take an additional 10-30% off qualifying sale gowns.
Reserve your stylist-guided bridal appointment early.
See more of the gowns, details, and in-store sale experience.
Take a closer look before reserving your sale appointment.
Swipe or use the arrows to watch more reels.

Scratch-Off Savings
Every bride shopping wedding gowns during the 30th Anniversary Summer Sale gets to reveal a scratch-off savings offer.
Take An Additional
Scratch-off savings apply to qualifying designer wedding gowns priced $799 and up. Savings must be used during your Summer Sale appointment.
July 15-19 only. Purchase must be made during the appointment.
Why Book Early
The best way to shop the Summer Sale is to reserve your appointment before times fill. Brides who book early have the easiest time securing the appointment window they want.
Shop designer wedding gowns originally priced up to $2,900, now starting at $499.
Enjoy a 90-minute bridal appointment with a stylist and fitting room reserved for you.
Scratch off for 10-30% additional savings on qualifying gowns priced $799 and up.
Reserve Your Appointment
Choose your appointment time below to shop designer wedding gowns starting at $499 and reveal your scratch-off savings on qualifying gowns priced $799 and up.
July 15-19 only. Appointments are required and times book quickly.
Helpful Details
A few helpful details before you reserve your 30th Anniversary Summer Sale appointment.
Yes. Appointments are required for the Summer Sale, and appointment times book quickly.
Your Summer Sale bridal appointment is 90 minutes and includes a stylist and fitting room reserved for you.
Every bride shopping wedding gowns during the sale receives a scratch-off savings reveal. The scratch-off reveals 10-30% additional savings and applies to qualifying wedding gowns priced $799 and up. Savings must be used during your appointment.
The 30th Anniversary Summer Sale
Shop designer wedding gowns starting at $499, reveal your scratch-off savings on qualifying gowns, and enjoy a guided 90-minute bridal appointment during Amelishan Bridal’s 30th Anniversary Summer Sale.
July 15-19 only. Appointment times book quickly.