Your Moment Matters, Too
A Personalized Mother of the Bride and Groom Experience
This is more than finding a dress. It is finding a dress that helps you feel confident, beautiful, and comfortable as you celebrate one of the most meaningful days in your family's life.
Personal Attention. Expert Styling. A Guided Appointment From The Moment You Arrive.
With a reserved room, dedicated stylist time, and thoughtful guidance through color, fit, body type, and designer selection, we help you find a dress that feels right for the wedding -- and right for you.
An Experience Created for Mothers
You are not just "the mother of the bride" or "the mother of the groom." You are part of the story, part of the photos, and part of the memory. With over 30 years of unmatched experience and expertise, Amelishan gives mothers the care, attention, and expert styling this moment deserves.
From the moment you check in, your stylist is there to listen, guide, recommend, and help you narrow the options with confidence.
Experience Your Moment at Amelishan.
Wisconsin's Largest In-Store Selection of Mother of the Bride and Groom Dresses
A beautiful experience deserves a beautiful selection.
Amelishan carries hundreds of Mother of the Bride and Groom dresses in-store from top designers including Cameron Blake, Montage, MLNY, Daymor, and more. With sizes 4 through 26 available in-store, mothers have the opportunity to try on a wide range of designer dresses and see how different colors, fabrics, silhouettes, and details feel in person.
Hundreds of Dresses In-Store
A wide selection of designer Mother of the Bride and Groom dresses available to try on during your appointment.
Sizes 4-26
A rare in-store size range designed to help more mothers see how dresses truly look and feel.
Top Designers
Featuring Cameron Blake, Montage, MLNY, Daymor, and more.
This Is Your Family's Day. This Is Your Memory. This Is Your Moment, Too.
Mother of the Bride and Groom Dresses Just North of Milwaukee
Located just north of Milwaukee in Hubertus, WI, Amelishan Bridal welcomes mothers from Milwaukee, Waukesha, Brookfield, Mequon, West Bend, Menomonee Falls, Fond du Lac, Appleton, Oshkosh, Madison, and throughout Wisconsin.
Whether you are shopping early or the wedding is approaching quickly, our team is here to help you find a dress that feels beautiful, appropriate, and unforgettable.
Answers to Frequent Questions
Find answers to common questions about shopping for Mother of the Bride and Groom dresses at Amelishan Bridal. If you do not find the answer to your question below, let us know.
DO I NEED AN APPOINTMENT?
Yes, Appointments Are Required
Mother of the Bride and Groom appointments are required so we can reserve a room and dedicated stylist time for you. This allows us to give you the attention, guidance, and personalized shopping experience this moment deserves.
WHAT CAN I EXPECT AT MY APPOINTMENT?
A Guided, Personal Shopping Experience
When you arrive, our team will welcome you and connect you with your stylist. Your stylist will ask about the wedding colors, venue, season, formality, and overall style of the day. They will also take time to learn what you feel good in, what you are hoping to find, and what styles or colors you may want to avoid. From there, your stylist will help guide you through our in-store selection, offer recommendations based on color, fit, body type, designer options, and personal preference, and help you narrow the options until you feel confident in your choice.
WHY ARE APPOINTMENTS REQUIRED?
Because Your Experience Should Feel Personal, Not Rushed
Your appointment reserves both a room and time with a stylist who can work directly with you. Your stylist will help you navigate color, fit, body type, wedding style, and our in-store designer selection so you are not left making such an important decision alone.
WHAT SIZES DO YOU CARRY?
Sizes 4 Through 26
We carry Mother of the Bride and Groom dresses in sizes 4 through 26. Our size range is one of the things that makes the Amelishan experience unique. With hundreds of dresses available in-store, mothers have the opportunity to try on a wide range of designer options during their appointment.
WHAT IS THE PRICE RANGE?
A Wide Range Of Beautiful Options
Most Mother of the Bride and Groom dresses range from approximately $350-$900. Pricing depends on the designer, style, fabric, and details of the dress. During your appointment, your stylist can help guide you toward options that fit your style, needs, and preferred price range.
CAN I TAKE MY DRESS HOME THE SAME DAY?
Yes
Amelishan carries hundreds of Mother of the Bride and Groom dresses in-store, which means many customers are able to purchase the dress they fall in love with during their appointment. Your stylist will guide you through available designer options in your size, preferred colors, and wedding style so you can make a confident decision without necessarily having to wait months for a special order.
HOW FAR BEFORE THE WEDDING SHOULD I SHOP?
For The Most Options, Start Early
We recommend shopping 2-6 months before the wedding. Ideally, we recommend shopping about 6 months before the wedding. However, we can often accommodate mothers shopping 1-2 months before the wedding as well, especially because we carry such a large in-store selection.
DO YOU CARRY MOTHER OF THE GROOM DRESSES TOO?
Yes
Our Mother of the Bride and Groom experience is designed for both mothers. Whether you are the mother of the bride or the mother of the groom, your stylist will help you find a dress that complements the wedding, feels appropriate for the day, and makes you feel confident.
WHAT DESIGNERS DO YOU CARRY?
Top Mother Of The Bride And Groom Designers
Our designer selection includes Cameron Blake, Montage, MLNY, Daymor, and more. Selection may vary by season, size, color, and availability.
CAN YOU HELP ME CHOOSE A COLOR?
Absolutely
Our stylists are trained to help you find a color that works beautifully with the wedding theme, your overall tone, and your personal preference. This kind of color guidance is one of the many things that makes the Amelishan experience unique.
CAN YOU HELP ME FIND SOMETHING FLATTERING FOR MY BODY TYPE?
Yes -- That Is One Of The Most Important Parts Of The Appointment
Our stylists are trained in body type theory and understand how silhouette, proportion, color, and fabric can change the way a dress feels and looks. During your appointment, your stylist will listen to your preferences and help you find a flattering, fashionable dress that makes you feel confident.
SHOULD THE MOTHER OF THE BRIDE AND MOTHER OF THE GROOM MATCH?
Not Necessarily
This usually depends on what the bride specifies. In many cases, the best approach is for both mothers to determine the general color palette and choose dresses that complement each other, the wedding theme, and the overall look of the day. It can also be helpful to consider what the men will be wearing, including suit colors and ties.
CAN I BRING SOMEONE WITH ME TO THE APPOINTMENT?
Bring One Person To Help You Shop
You may bring one guest with you to help shop. If your guest is also looking for a dress, they will need their own appointment so we can reserve a room and stylist time for them as well. If you do not see two appointments available at the same time, please text or call us and we will do our best to accommodate.
DO YOU HAVE DRESSES FOR GRANDMOTHERS OR OTHER FAMILY MEMBERS?
Yes
The experience is the same for mothers, grandmothers, and other special family members. If you are shopping for a wedding day look and want expert guidance, a reserved room, and help finding something beautiful and appropriate for the day, we would love to help you.
WHAT SHOULD I BRING TO MY APPOINTMENT?
Bring Ideas And Helpful Details
Helpful items include wedding color information, inspiration photos, venue or dress code details, and shoes or heels if you already have them. We also recommend wearing comfortable undergarments or tight-fitting clothing so measurements can be taken easily if needed.
WHERE ARE YOU LOCATED?
Just North Of Milwaukee In Hubertus, Wisconsin
Amelishan Bridal is located just north of Milwaukee in Hubertus, Wisconsin. We welcome mothers from Milwaukee, Waukesha, Brookfield, Mequon, West Bend, Menomonee Falls, Fond du Lac, Appleton, Oshkosh, Madison, and throughout Wisconsin.
Find the Dress That Feels Right for the Moment
Your family's wedding day will be remembered in photos, stories, and moments you will carry for years. Let us help you find a dress that makes you feel confident, beautiful, and cared for.
